10 Reasons Why You Should Hire A Copywriter
There are plenty of studies and stats circulating the web showing how important it is for a customer to read or view content by a brand to turn a cold lead into a successful sale. For example, according to Hubspot, 71% of consumers were more likely to make a purchase when the product was mentioned in social media.
Similarly, Conductor found that Consumers who read a brand’s educational content were 131% more likely to purchase from that brand, impressibly they also found that one week after reading content, the customers were still 48% more likely to buy as reading content greatly increased consumer trust and brand affinity, which deepened over time.
These are significant numbers!
Yet copywriting can often get pushed to the back of the pile due to lack of knowledge and most importantly, a lack of time. I get it, even as a copywriter myself, areas of my own business don’t always reach the top of my priority list — e.g. I know how valuable writing blog posts is for my business, but finding the time can feel impossible sometimes.
It can be hard to know where to even start when it comes to putting pen to paper (or words on a screen…).
So, how can you overcome this dilemma? Hire a copywriter!
If the data provided above wasn’t enough to convince you, here are 10 reasons why you should consider hiring a copywriter:
Gain some of your incredibly precious time back, get a few extra zzz’s, enjoy some extra family time or simply enjoy your coffee in the morning guilt-free.
Copywriting helps to generate more traffic to your website to increase your brand’s exposure and therefore improve your chances of gaining leads or sales.
Copywriters know how to successfully write for a variety of different content types and platforms.
A copywriter knows how to write to persuade, market and sell. Want a kickass about me write up? We’ve got you! Struggling with social media captions? Let me help. Want to launch a blog? I’m here to help you stay consistent.
Copywriters know what’s up with trends and how to craft content accordingly so will craft the best copy for you and your business.
A copywriter knows how to include excellent SEO keywords into your web copy effortlessly and effectively.
You are able to reuse and recycle copy content produced by a copywriter on different platforms — e.g. use key points from your blog posts to create a carousel post on Instagram.
Say goodbye to grammar errors or spelling mistakes. Let a copywriter take this task off your hands!
Get your meh copy transformed into something swoon worthy and exciting (copywriters are the wordsmiths of the web… I say with complete humility…)
Re-focus your professional expertise on the areas of your business that you truly love and are best at.
Ooft, convinced yet? If you’re sat there nodding, I’d love to help you.
Reach out and enquire below to start the conversation!
