15 Blog Post Content Ideas For A Small Business
So, you know that maintaining an active blog is a great tool for your business. You’re keen to get typing away, but you’re struggling for ideas. You’ve hit a dead-end, a blank page, a hypothetical copywriter’s wall. You’ve got the dreaded writer’s block!
I’m here to help. I’ve got plenty of content ideas for your blog post up my sleeve. I shall assign myself your copywriting fairy Godmother (without the wings, glam dress but with plenty of writing pizzazz)!
Before we get stuck in, it’s worth noting that your topic does not need to be directly related to your industry or niche.
”I’ve run out of content ideas, can you help?”, and “I just don’t know what to write!” are some of the most popular questions or statements that I get sent — you’re certainly not alone.
One of the first pieces of advice I give is to really consider your ideal audience. Who are you wanting to attract? What topics do they like to read? How can I encourage them to visit my site? Really get into the head of your wishlist audience.
Where do they live, is location important? Could you write a blog post on your favourite cafes in the area, or your top local walks to attract local customers?
What other interests do they have? Are you a candle or wall art business - then it’s likely that your ideal customer is also interested in interior design and home decor! Why not collocate with an interior designer or home account to write a post together. Or research upcoming seasonal trends and get this down in a blog post.
Jewellery businesses’, create a post on how to style your pieces, focus on your ideal customers style (boho? minamilistic? bold?) and write a blog post focusing on their style.
Acupuncture businesses’, don’t just restrict yourself to writing about the benefits of acupuncture, put yourself in your ideal customers shoes: what are their struggles? why might they be hesitant to try acupuncture for the first time, how can you reassure them? Answer frequently asked questions, this is helpful and shows that you understand and empathise with your customer. Discuss other great holistic therapies, how do you differ? Which therapies complement one another?
Get it?
Still feeling a little stuck?
Consider these topics…
Tell us about yourself to personalise your brand and allow your readers to get to know you better.
What makes you different, how does your business differ from your competitors?
Run us through a typical working day in the life of yours.
What are some myths or common misconceptions within your industry?
Life is a rollercoaster: what are some highs and lows that you’ve encountered since starting up. Some wins and fails. Don’t be afraid to show your imperfections, likewise, don’t be shy to boast about your wins!
What do you love about your job?
Share some content that you’ve recently been enjoying: books, podcasts, Instagram accounts, Youtube videos, TV programmes…
Answer your most frequently asked questions.
What are your goals for the year: this can be exclusively professional, personal, or a mixture of both!
What have you learnt since starting your business?
What are your favourite activities to do in your area: restaurants, cafes, walks, shops, day trips, wild swimming spots, soft play centres — get creative, consider your ideal customer and their profile and interests.
Discuss your other interests outside of your working life. Again, consider what interests you share with your ideal customer. Foraging? Local bars? Thrifting?
Where have you travelled to recently? Don’t underestimate the power of sharing your life outside of your work, it allows your audience to get to know you better (authenticity is key), keeps your content interesting and diverse and allows your ideal customer to relate to you.
Share your favourite recipes. Especially if you are within the health and wellness industry, sharing your top beauty, health or food recipes is another great way to increase your content and attract a likeminded audience.
What is on your schedule today? Can you share your morning or evening routine?
I hope that helps.
I’ll be sharing some more industry specific content ideas soon, so keep your eyes on the blog for upcoming posts.
If you’re still feeling lost, please reach out via email or Instagram, I want to help you succeed!
